Top 5 Social Apps Performance in El Salvador - Q3 2022

The third quarter of 2022 saw diverse performance trends among the leading social apps in El Salvador. Below is a detailed look at the weekly downloads, revenue, and active user trends for the top 5 social apps: TikTok, Facebook, Instagram, X, and TikTok Now.

TikTok experienced a steady increase in weekly revenue, peaking at approximately $5K in the final week of September. Weekly downloads showed significant fluctuations, reaching a high of 94K in the last week of August, while weekly active users saw a gradual rise from 1.02M to 1.08M over the quarter.

Facebook maintained a consistent download rate, with a peak of 63K in the week of August 29. Revenue also saw some fluctuations, with a high of around $704 in late July. Active users remained robust, increasing from 2.65M to approximately 2.8M throughout the quarter.

Instagram saw a steady rise in weekly downloads, peaking at 34K in early July. Revenue, although modest, showed a gradual increase, reaching up to $93 in the first week of September. However, active users slightly declined from 1.8M to 1.72M during the quarter.

X had a mixed performance with weekly downloads fluctuating between 7K and 12K. Revenue remained relatively low, with occasional peaks up to $29. Active users remained stable, hovering around 510K throughout the period.

TikTok Now, a newcomer, showed promising initial performance with downloads reaching 50K in its first week and 37K in the following week. Active users also increased from 40K to 58K by the end of September.

For more detailed insights and data, visit Sensor Tower.